The "Periwinkle" brand is carefully designed to reflect the core values of serenity, femininity, and comfort. Here’s how each element of the branding captures these sentiments:
The soft, calming tones of periwinkle (#6d56a4) and pastel lavender (#b1a0d6) are central to the brand’s identity. These colors are often associated with tranquility and calmness, providing a visual representation of serenity and peacefulness.
The addition of the light, airy cream color (#faf6ee) balances the palette, adding warmth and a sense of homemade comfort, reminiscent of flour-dusted countertops and freshly baked cookies.
The packaging design features a repeating pattern of a whisk, a butterfly, and a hand—a nod to the handmade, artisanal nature of the products. This pattern is subtle yet effective, evoking the meticulous care taken in each step of the baking process.
The logo features an elegant, flowing script with delicate butterflies, hearts, and stars. These elements align with the brand's focus on femininity and comfort and evoke a sense of lightness and joy.
Butterflies symbolize transformation and grace, adding a touch of magic and wonder to the brand. Hearts reflect the love and care that goes into each baked good, while stars bring a hint of whimsy and the comforting thought of wishing upon a star.
"Periwinkle" is more than just a bakery; it's a haven of peace and comfort in a fast-paced world. The brand is designed to evoke the feeling of a serene afternoon spent baking in a sunlit kitchen, where every detail—from the flutter of a butterfly to the twinkle of stars—is a reminder of the simple joys in life.
With every bite, customers are invited to pause, savor the moment, and feel the love and care baked into each treat. The soft, feminine touches in the branding, like the butterflies and delicate color palette, create a welcoming and comforting atmosphere that appeals to those who appreciate the little things in life.
