The branding for "Just One Earth" (J.O.E.) seamlessly incorporates the African essence by drawing inspiration from Botswana's rich landscapes and wildlife. The logo prominently features a stylized depiction of the Sausage Tree, or Kigelia Africana, central to the product’s identity. This tree is depicted alongside African wildlife, reinforcing the connection to the land and its natural bounty.
Each aspect of the branding—from the colors to the imagery—serves to reinforce the connection between the product and its African roots. It invites consumers to embark on a journey that’s not just about skincare, but also about embracing the wisdom and beauty of nature, as found in the heart of Botswana.
